Research Journal of Pharmacy and Technology

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0974-360X (Online)
0974-3618 (Print)


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Comprehensive Approaches to Pharmaceutical Marketing: Balancing Innovation and Regulation

Author(s): Yogesh Kumar Rathore, Narendra Dewangan, Suman Kumar Swarnkar

DOI: 10.52711/0974-360X.2024.00838

Views: 15 (pdf),       1614 (html)

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Cite: Yogesh Kumar Rathore, Narendra Dewangan, Suman Kumar Swarnkar. Comprehensive Approaches to Pharmaceutical Marketing: Balancing Innovation and Regulation. Research Journal of Pharmacy and Technology. 2024; 17(11):5480-4. doi: 10.52711/0974-360X.2024.00838


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Research Journal of Pharmacy and Technology (RJPT) is an international, peer-reviewed, multidisciplinary journal.... Read more >>>

RNI: CHHENG00387/33/1/2008-TC                     
DOI: 10.5958/0974-360X 

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Research Journal of Pharmacy and Technology (RJPT) is an international, peer-reviewed, multidisciplinary journal, devoted to pharmaceutical sciences. The aim of RJPT is to increase the impact of pharmaceutical research both in academia and industry, with strong emphasis on quality and originality. RJPT publishes Original Research Articles, Short Communications, Review Articles in all areas of pharmaceutical sciences from the discovery of a drug up to clinical evaluation. Topics covered are: Pharmaceutics and Pharmacokinetics; Pharmaceutical chemistry including medicinal and analytical chemistry; Pharmacognosy including herbal products standardization and Phytochemistry; Pharmacology: Allied sciences including drug regulatory affairs, Pharmaceutical Marketing, Pharmaceutical Microbiology, Pharmaceutical biochemistry, Pharmaceutical Education and Hospital Pharmacy.    
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